<?xml version="1.0" encoding="utf-8" ?>
<rss version="0.91">
<!-- RSS generated automatically on Monday 6 February 2012, 7:52 -->
	<channel>
		<title>TechPad</title>
		<description>Web analytics, performance marketing, email marketing, ecommerce, digital strategy and development</description>
		<link>http://techpad.co.uk/?utm_source=TechPad_website&amp;utm_medium=RSS&amp;utm_campaign=Main_feed</link>
		<language>en-gb</language>
			<item>
				<title><![CDATA[Turn Google Analytics into an inventory profiling system]]></title>
				<description><![CDATA[Want to get inventory profiling data on your stock into Google Analytics so you can analyse it? Here's how I did it with a server-side event tracking hack.]]></description>
				<link><![CDATA[http://techpad.co.uk/content.php?sid=209&amp;utm_source=TechPad_website&amp;utm_medium=RSS&amp;utm_campaign=Item_209]]></link>
			</item>
			<item>
				<title><![CDATA[Monitoring operations error rates and financial losses in Google Analytics]]></title>
				<description><![CDATA[To help drive improvements in operations service quality and reduce financial losses, you'll need to know how many damages and faulty items are being replaced free of charge and how many customers are suffering from orders with missing items or picking errors. Thankfully, it's quite easy to track this in Google Analytics using a fairly simple back-end hack. ]]></description>
				<link><![CDATA[http://techpad.co.uk/content.php?sid=208&amp;utm_source=TechPad_website&amp;utm_medium=RSS&amp;utm_campaign=Item_208]]></link>
			</item>
			<item>
				<title><![CDATA[Developing a cookie-less Google Analytics implementation]]></title>
				<description><![CDATA[Unless you've been buried under a rock for the past year, you'll know that it will soon be a legal requirement to get website visitors to opt-in to be tracked using cookie-based analytics. ]]></description>
				<link><![CDATA[http://techpad.co.uk/content.php?sid=205&amp;utm_source=TechPad_website&amp;utm_medium=RSS&amp;utm_campaign=Item_205]]></link>
			</item>
			<item>
				<title><![CDATA[Basic ecommerce brand reporting with the Data Feed Query Explorer]]></title>
				<description><![CDATA[The ecommerce reporting tools of Google Analytics are a little bit too limited at the moment, but you can still extract the data you need using the Data Feed Query Explorer.]]></description>
				<link><![CDATA[http://techpad.co.uk/content.php?sid=202&amp;utm_source=TechPad_website&amp;utm_medium=RSS&amp;utm_campaign=Item_202]]></link>
			</item>
			<item>
				<title><![CDATA[Avinash clarifies on GA's EU cookie law solution]]></title>
				<description><![CDATA[Pretty much all of the analytics platform providers have remained tight-lipped on the forthcoming EU cookie legislation, but chances are they're probably all busy behind the scenes working on a solution for those of us who are affected.]]></description>
				<link><![CDATA[http://techpad.co.uk/content.php?sid=199&amp;utm_source=TechPad_website&amp;utm_medium=RSS&amp;utm_campaign=Item_199]]></link>
			</item>
			<item>
				<title><![CDATA[Building analytics tools with the Google Core Reporting API part I]]></title>
				<description><![CDATA[The Google Analytics Export API is being deprecated and replaced with the new JSON and OAuth based Google Core Reporting API. Here's what you need to know to get started in using it for Google Analytics application development. ]]></description>
				<link><![CDATA[http://techpad.co.uk/content.php?sid=198&amp;utm_source=TechPad_website&amp;utm_medium=RSS&amp;utm_campaign=Item_198]]></link>
			</item>
			<item>
				<title><![CDATA[Bypassing the Google Analytics 10 event limit]]></title>
				<description><![CDATA[There's an undocumented feature in the Google Analytics tracking code which prevents you from sending more than 10 events over a five second period. This is a workaround to bypass it...]]></description>
				<link><![CDATA[http://techpad.co.uk/content.php?sid=195&amp;utm_source=TechPad_website&amp;utm_medium=RSS&amp;utm_campaign=Item_195]]></link>
			</item>
			<item>
				<title><![CDATA[Cohort analysis in Google Analytics]]></title>
				<description><![CDATA[You can find out lots about your customer behaviour by doing a cohort analysis in Google Analytics, using a simple event tracking hack. ]]></description>
				<link><![CDATA[http://techpad.co.uk/content.php?sid=192&amp;utm_source=TechPad_website&amp;utm_medium=RSS&amp;utm_campaign=Item_192]]></link>
			</item>
			<item>
				<title><![CDATA[Using Google Analytics for complaints analysis]]></title>
				<description><![CDATA[My employer's e-commerce platform doesn't track complaints from customers, or the products which are arriving damaged or being returned regularly, so I built a little application to capture and analyse the data in Google Analytics. ]]></description>
				<link><![CDATA[http://techpad.co.uk/content.php?sid=191&amp;utm_source=TechPad_website&amp;utm_medium=RSS&amp;utm_campaign=Item_191]]></link>
			</item>
			<item>
				<title><![CDATA[Tracking on-site campaigns with Google Analytics]]></title>
				<description><![CDATA[Google Analytics doesn't have a built-in method for monitoring the performance of on-site campaigns, which is a bit of a drawback, but thankfully it's one that can be overcome with a bit of hacking... ]]></description>
				<link><![CDATA[http://techpad.co.uk/content.php?sid=189&amp;utm_source=TechPad_website&amp;utm_medium=RSS&amp;utm_campaign=Item_189]]></link>
			</item>
			<item>
				<title><![CDATA[Using Google Analytics for recommendation algorithms]]></title>
				<description><![CDATA[Back in June I explained how you could replicate Amazon's product recommendation tool using some simple Google Analytics hacks. Here's a bit more information on how you can turn this into a working application. ]]></description>
				<link><![CDATA[http://techpad.co.uk/content.php?sid=188&amp;utm_source=TechPad_website&amp;utm_medium=RSS&amp;utm_campaign=Item_188]]></link>
			</item>
			<item>
				<title><![CDATA[Using opt_noninteraction event tracking in Google Analytics]]></title>
				<description><![CDATA[A new parameter in Google Analytics' _trackEvent event tracking function means it's now possible to avoid the non-bounce side effect. ]]></description>
				<link><![CDATA[http://techpad.co.uk/content.php?sid=187&amp;utm_source=TechPad_website&amp;utm_medium=RSS&amp;utm_campaign=Item_187]]></link>
			</item>
			<item>
				<title><![CDATA[Server-side tracking with Google Analytics]]></title>
				<description><![CDATA[There have been a few times recently when I've needed a server-side method for sending tracking data to Google Analytics. Here's how it's done.]]></description>
				<link><![CDATA[http://techpad.co.uk/content.php?sid=186&amp;utm_source=TechPad_website&amp;utm_medium=RSS&amp;utm_campaign=Item_186]]></link>
			</item>
			<item>
				<title><![CDATA[Using Google Analytics to track revenue lost to poor stock control]]></title>
				<description><![CDATA[Keeping track of stock levels can be a challenge if your stock control is not automated, particularly when you stock thousands of products or SKUs.]]></description>
				<link><![CDATA[http://techpad.co.uk/content.php?sid=183&amp;utm_source=TechPad_website&amp;utm_medium=RSS&amp;utm_campaign=Item_183]]></link>
			</item>
			<item>
				<title><![CDATA[Proof that the EU cookie law will stuff up analytics]]></title>
				<description><![CDATA[Fascinating data obtained under the Freedom of Information Act has shown that the ICO has just a 10% conversion rate on getting users to opt-in to receiving cookies.]]></description>
				<link><![CDATA[http://techpad.co.uk/content.php?sid=174&amp;utm_source=TechPad_website&amp;utm_medium=RSS&amp;utm_campaign=Item_174]]></link>
			</item>
			<item>
				<title><![CDATA[Track QR codes with Google Analytics]]></title>
				<description><![CDATA[Want to create QR codes to use in your marketing and track their performance in Google Analytics? Here's how it's done.]]></description>
				<link><![CDATA[http://techpad.co.uk/content.php?sid=172&amp;utm_source=TechPad_website&amp;utm_medium=RSS&amp;utm_campaign=Item_172]]></link>
			</item>
			<item>
				<title><![CDATA[What do customers ultimately buy after viewing this item?]]></title>
				<description><![CDATA[One really nice trick among Amazon's many product recommendation widgets is a box which says "What do customers ultimately buy after viewing this item?"]]></description>
				<link><![CDATA[http://techpad.co.uk/content.php?sid=168&amp;utm_source=TechPad_website&amp;utm_medium=RSS&amp;utm_campaign=Item_168]]></link>
			</item>
			<item>
				<title><![CDATA[16 interesting ways to use Google Analytics custom variables]]></title>
				<description><![CDATA[Early signs suggest that Google Analytics users might be about to get the ability to store up to 50 custom variables. Here are some ideas to fill them up!]]></description>
				<link><![CDATA[http://techpad.co.uk/content.php?sid=166&amp;utm_source=TechPad_website&amp;utm_medium=RSS&amp;utm_campaign=Item_166]]></link>
			</item>
			<item>
				<title><![CDATA[Google Analytics 5 to include 50 custom variables?]]></title>
				<description><![CDATA[Google Analytics power users could be in for a treat after the new version 5 interface revealed the presence of up to 50 custom variables. An increase of 45 over the existing limit.]]></description>
				<link><![CDATA[http://techpad.co.uk/content.php?sid=165&amp;utm_source=TechPad_website&amp;utm_medium=RSS&amp;utm_campaign=Item_165]]></link>
			</item>
			<item>
				<title><![CDATA[Track your Google Plus One button in Google Analytics]]></title>
				<description><![CDATA[Want to add the new Google +1 button to your blog and track the clicks in Google Analytics? Here's how you can do it and capture the details on the pages getting the votes.]]></description>
				<link><![CDATA[http://techpad.co.uk/content.php?sid=163&amp;utm_source=TechPad_website&amp;utm_medium=RSS&amp;utm_campaign=Item_163]]></link>
			</item>
	</channel>
</rss>

