Features
Turn Google Analytics into an inventory profiling system
Want to get inventory profiling data on your stock into Google Analytics so you can analyse it? Here's how I did it with a server-side event tracking hack.
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Monitoring operations error rates and financial losses in Google Analytics
To help drive improvements in operations service quality and reduce financial losses, you'll need to know how many damages and faulty items are bei...
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Developing a cookie-less Google Analytics implementation
Unless you've been buried under a rock for the past year, you'll know that it will soon be a legal requirement to get website visitors to opt-in to...
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- Basic ecommerce brand reporting with the Data Feed Query Explorer

- The ecommerce reporting tools of Google Analytics are a little bit too limited at the m...
(No votes)
- Avinash clarifies on GA's EU cookie law solution

- Pretty much all of the analytics platform providers have remained tight-lipped on the f...
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- Building analytics tools with the Google Core Reporting API part I

- The Google Analytics Export API is being deprecated and replaced with the new JSON and ...
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- Bypassing the Google Analytics 10 event limit

- There's an undocumented feature in the Google Analytics tracking code which prevents yo...
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- Cohort analysis in Google Analytics

- You can find out lots about your customer behaviour by doing a cohort analysis in Googl...
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- Using Google Analytics for complaints analysis

- My employer's e-commerce platform doesn't track complaints from customers, or the produ...
(1 vote)
2 comments
- Tracking on-site campaigns with Google Analytics

- Google Analytics doesn't have a built-in method for monitoring the performance of on-si...
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- Using Google Analytics for recommendation algorithms

- Back in June I explained how you could replicate Amazon's product recommendation tool u...
(2 votes)
- Using opt_noninteraction event tracking in Google Analytics

- A new parameter in Google Analytics' _trackEvent event tracking function means it's now...
(1 vote)
- Server-side tracking with Google Analytics

- There have been a few times recently when I've needed a server-side method for sending ...
(1 vote)
- Using Google Analytics to track revenue lost to poor stock control

- Keeping track of stock levels can be a challenge if your stock control is not automated...
(No votes)
2 comments
- Proof that the EU cookie law will stuff up analytics

- Fascinating data obtained under the Freedom of Information Act has shown that the ICO h...
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Recent comments
Thanks, Joe. Yep, good point about adding opt_noninteraction true. That wasn't available when I f...
techpad: 7:07 AM Feb 1st, 2012
This is a great tip. The only thing I would add is that you can now use a non-interaction parame...
joechristopher: 14:14 PM Jan 30th, 2012
There's actually a much easier and robust built-in way to disable the fortunes that will survive ...
good_advice: 20:20 PM Jan 13th, 2012
richard@richard-desktop:~$ kmdr-executor kmdr-executor: command not found richard@richard-deskt...
Rich_74: 10:10 AM Dec 31st, 2011
The command you're entering is searching for a .kmdr file in your home directory, but you won't h...
techpad: 13:13 PM Dec 28th, 2011