Conversion rate calculator

This calculator calculates the economic impact of changing your conversion rate, marketing costs, average order value or non-marketing profit margin. It's based on calculations by former Google employee Dr Brian Clifton.


Enter your data

Before After
Visitors
Marketing costs (£)
Conversion rate (%)
Average order value (£)
Non-marketing profit margin (%)

Recently added

Returns Management System hacking with Google Analytics
Returns Management System hacking with Google Analytics
Here's how I used Google Analytics, PHP-GA... no votes (No votes)
Improving e-commerce analytics with Universal Analytics
Improving e-commerce analytics with Universal Analytics
My recent presentation from MeasureCamp in... no votes (No votes) *1 comment
Preventing duplicate transactions inflating Google Analytics data
Preventing duplicate transactions inflating Google Analytics data
Oddly, Google Analytics doesn't include an... no votes (No votes)
Storing user agent strings in Google Analytics
Storing user agent strings in Google Analytics
Although Google Analytics uses the user ag... no votes (No votes)

Recent comments