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- How to ditch your email preference centre with RFM
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- I've always hated email preferences centres, so I ditched ours by doing some data crunching with RFM and latency analysis, and the results have been brillian...
(No votes)
Matt Clarke on Thursday 21 June, 2012, 7:39
- Are email open-rate and click-through rate better than goals?
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- Are open-rate and click-through the most important metrics when it comes to email marketing? Surely goals are what it's all abo...
(No votes)
TechPad.co.uk on Tuesday 29 June, 2010, 19:25
- How many marketing emails are sent untracked?
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- There are lots of technologies available for tracking email marketing campaigns, but it still seems that a lot of companies are not taking advantage of th...
(No votes)
TechPad.co.uk on Thursday 24 June, 2010, 6:32
- Email marketing and Google Analytics
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- Email marketing is one of the cheapest and most effective ways of getting traffic to your site and selling products. But how do you capture emails in the first place and how can you track how well your data capture plans are performi...
(No votes)
TechPad.co.uk on Wednesday 23 June, 2010, 20:03
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Recent comments
Hi Matt, thanks for sharing the slides, I learnt a lot from your universal analytics talk. I'm lo...
annatlewis: 14:14 PM Feb 19th, 2013
Hi Matt I am new to this great module and I am trying to find my way through. I really need s...
kaidot: 14:14 PM Oct 25th, 2012
Hi Fabian, The information on the visitor's computer sent are the user agent (via the setUserAg...
techpad: 17:17 PM Oct 5th, 2012
When you use this solution is there any information stored in Google Analytics concerning informa...
fabianvdb: 9:09 AM Oct 5th, 2012
Thanks, Matt. Great post. However, I was stuck at "What we have now is a script (ga.php) that ...
kionkid: 8:08 AM Aug 7th, 2012