Features
Web analytics
- Returns Management System hacking with Google Analytics
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- Here's how I used Google Analytics, PHP-GA, Google Docs and the GA Magic Script to create a reporting and analysis system for e-commerce returns managemen...
(No votes)
Matt Clarke on Monday 18 February, 2013, 9:10
- Improving e-commerce analytics with Universal Analytics
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- My recent presentation from MeasureCamp in London which explained how I'd used the beta version of Universal Analytics and Measurement Protocol to improve the e-commerce analytics in G... (No votes)
1 comment
Matt Clarke on Monday 18 February, 2013, 8:58
- Preventing duplicate transactions inflating Google Analytics data
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- Oddly, Google Analytics doesn't include any kind of protection against a site inadvertently sending the same e-commerce tracking more than onc... (No votes)
Matt Clarke on Wednesday 30 January, 2013, 7:24
- Storing user agent strings in Google Analytics
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- Although Google Analytics uses the user agent string sent by browsers, the string itself isn't available through the interface. However, it can be added with a simple one line hac... (No votes)
Matt Clarke on Thursday 9 August, 2012, 7:53
- Getting started with data mining in R using Rattle
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- Here is a quick guide to getting started with the Rattle data mining application for the R statistical programming languag... (No votes)
Matt Clarke on Thursday 19 July, 2012, 10:29
- Tracking ecommerce product additions in Google Analytics
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- Here's a simple technique for monitoring the addition of new products to your ecommerce platform using Google Analytic... (No votes)
Matt Clarke on Sunday 8 July, 2012, 10:42
- Undocumented features in the Google Analytics tracking code
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- Yesterday I stumbled across some documentation for an as-yet unreleased feature in the Google Analytics JavaScript tracking code for _setPageGroup, but this is not the only unreleased feature present in the code... (No votes)
Matt Clarke on Thursday 5 July, 2012, 7:20
- Email open rate tracking in Google Analytics
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- Here's how you can track the open-rate of emails using Google Analytic... (No votes) 3 comments
Matt Clarke on Friday 22 June, 2012, 11:37
- If only Google Analytics were connected to Google Merchant Center...
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- Given that pretty much every e-commerce retailer uses both Google Analytics and Google Merchant Center, it's a little odd that Google has joined the data from the two of these togethe... (No votes)
Matt Clarke on Tuesday 22 May, 2012, 20:20
- A quick guide to R and Google Analytics
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- A beginner's guide to getting started with the R Statistical Computing programming language for Google Analytics data analys...
(1 vote)
Matt Clarke on Wednesday 7 March, 2012, 21:07
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Recent comments
Hi Matt, thanks for sharing the slides, I learnt a lot from your universal analytics talk. I'm lo...
annatlewis: 14:14 PM Feb 19th, 2013
Hi Matt I am new to this great module and I am trying to find my way through. I really need s...
kaidot: 14:14 PM Oct 25th, 2012
Hi Fabian, The information on the visitor's computer sent are the user agent (via the setUserAg...
techpad: 17:17 PM Oct 5th, 2012
When you use this solution is there any information stored in Google Analytics concerning informa...
fabianvdb: 9:09 AM Oct 5th, 2012
Thanks, Matt. Great post. However, I was stuck at "What we have now is a script (ga.php) that ...
kionkid: 8:08 AM Aug 7th, 2012