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Returns Management System hacking with Google Analytics
Returns Management System hacking with Google Analytics
Here's how I used Google Analytics, PHP-GA, Google Docs and the GA Magic Script to create a reporting and analysis system for e-commerce returns managemen...
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Matt Clarke on Monday 18 February, 2013, 9:10
Improving e-commerce analytics with Universal Analytics
Improving e-commerce analytics with Universal Analytics
My recent presentation from MeasureCamp in London which explained how I'd used the beta version of Universal Analytics and Measurement Protocol to improve the e-commerce analytics in G...
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Matt Clarke on Monday 18 February, 2013, 8:58
Preventing duplicate transactions inflating Google Analytics data
Preventing duplicate transactions inflating Google Analytics data
Oddly, Google Analytics doesn't include any kind of protection against a site inadvertently sending the same e-commerce tracking more than onc...
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Matt Clarke on Wednesday 30 January, 2013, 7:24
Storing user agent strings in Google Analytics
Storing user agent strings in Google Analytics
Although Google Analytics uses the user agent string sent by browsers, the string itself isn't available through the interface. However, it can be added with a simple one line hac...
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Matt Clarke on Thursday 9 August, 2012, 7:53
Getting started with data mining in R using Rattle
Getting started with data mining in R using Rattle
Here is a quick guide to getting started with the Rattle data mining application for the R statistical programming languag...
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Matt Clarke on Thursday 19 July, 2012, 10:29
Tracking ecommerce product additions in Google Analytics
Tracking ecommerce product additions in Google Analytics
Here's a simple technique for monitoring the addition of new products to your ecommerce platform using Google Analytic...
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Matt Clarke on Sunday 8 July, 2012, 10:42
Undocumented features in the Google Analytics tracking code
Undocumented features in the Google Analytics tracking code
Yesterday I stumbled across some documentation for an as-yet unreleased feature in the Google Analytics JavaScript tracking code for _setPageGroup, but this is not the only unreleased feature present in the code...
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Matt Clarke on Thursday 5 July, 2012, 7:20
Connecting to MySQL on Amazon EC2 over a SSH tunnel
Connecting to MySQL on Amazon EC2 over a SSH tunnel
If you need to administer a MySQL server on an Amazon EC2 instance and don't want to use the command line, or install phpMyAdmin, you can do it graphically using MySQL Workbench and S...
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Matt Clarke on Saturday 30 June, 2012, 19:43
Mounting Amazon EC2 instances on OS X with SSHFS
Mounting Amazon EC2 instances on OS X with SSHFS
After 12 years as a Linux user I have recently switched to Mac OS X on my laptop and some things are a touch trickier, including setting up access to Amazon EC2 instances in the clou...
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Matt Clarke on Saturday 30 June, 2012, 18:49
Email open rate tracking in Google Analytics
Email open rate tracking in Google Analytics
Here's how you can track the open-rate of emails using Google Analytic...
no votes (No votes) *3 comments
Matt Clarke on Friday 22 June, 2012, 11:37


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