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SocialHistory, Beencounter and CSS history hacking
SocialHistory, Beencounter and CSS history hacking
SocialHistory, Beencounter and CSS history hacking allow you to determine whether a user has visited a particular site, but is it overstepping the privacy line if you use this for behavioural targeti...
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TechPad.co.uk on Thursday 8 July, 2010, 8:15
How to tell where to invest your Adwords budget
How to tell where to invest your Adwords budget
Spending a fortune on Google Adwords but not sure whether you're getting a good return on your investment? Follow this guide and you'll maximise your R...
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TechPad.co.uk on Tuesday 29 June, 2010, 19:39
Are email open-rate and click-through rate better than goals?
Are email open-rate and click-through rate better than goals?
Are open-rate and click-through the most important metrics when it comes to email marketing? Surely goals are what it's all abo...
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TechPad.co.uk on Tuesday 29 June, 2010, 19:25
How to create a Linux iPlayer download GUI using Zenity
How to create a Linux iPlayer download GUI using Zenity
Here's how I created a simple graphical utility to download TV and radio programmes from the BBC's iPlayer site using Zenity, Bash and iplayer-...
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TechPad.co.uk on Tuesday 29 June, 2010, 19:11
How many marketing emails are sent untracked?
How many marketing emails are sent untracked?
There are lots of technologies available for tracking email marketing campaigns, but it still seems that a lot of companies are not taking advantage of th...
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TechPad.co.uk on Thursday 24 June, 2010, 6:32
Email marketing and Google Analytics
Email marketing and Google Analytics
Email marketing is one of the cheapest and most effective ways of getting traffic to your site and selling products. But how do you capture emails in the first place and how can you track how well your data capture plans are performi...
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TechPad.co.uk on Wednesday 23 June, 2010, 20:03
Track social networking marketing with Google Analytics
Track social networking marketing with Google Analytics
If you're running social networking marketing and want to determine how effective it is, there are several things you can do in Google Analytics to gain more insig...
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TechPad.co.uk on Sunday 13 June, 2010, 11:10
Virtual pageviews versus event tracking
Virtual pageviews versus event tracking
It's sometimes tricky to know when to use Google Analytics' virtual pageviews feature and when to use event tracking. Here's my take on i...
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TechPad.co.uk on Friday 11 June, 2010, 17:56
Adding Google Analytics user defined variables with PHP
Adding Google Analytics user defined variables with PHP
You can now use the Google Analytics tracking API to segment your traffic in a much more sophisticated manner using user defined variables. Here's how to do this in P...
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TechPad.co.uk on Friday 11 June, 2010, 8:20
Will Google SSL search harm web analytics?
Will Google SSL search harm web analytics?
Google has today announced the launch of a new secure search engine which encrypts search queries with Secure Sockets Layer - SSL. But could this be bad news for the web analytics industry and site owners themselv...
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TechPad.co.uk on Tuesday 25 May, 2010, 8:03


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