About

I'm Matt Clarke and TechPad is my blog covering web analytics implementation.

Matt ClarkeI originally trained in freshwater biology, fish taxonomy and computational biology and spent a decade working at Bauer Media where I edited (and developed) websites and magazines, but moved into internet retailing in 2010. 

I now work as an e-commerce manager in Manchester, where I'm heavily involved in web analytics implementation. I'm also currently on the Econsultancy MSc in Internet Retailing at Manchester Metropolitan University. 

If you want to get in touch, please follow me on Twitter or connect on LinkedIn

Recently added

Turn Google Analytics into an inventory profiling system
Turn Google Analytics into an inventory profiling system
Want to get inventory profiling data on yo... no votes (No votes)
Monitoring operations error rates and financial losses in Google Analytics
Monitoring operations error rates and financial losses in Google Analytics
To help drive improvements in operations s... no votes (No votes)
Developing a cookie-less Google Analytics implementation
Developing a cookie-less Google Analytics implementation
Unless you've been buried under a rock for... no votes (No votes)
Basic ecommerce brand reporting with the Data Feed Query Explorer
Basic ecommerce brand reporting with the Data Feed Query Explorer
The ecommerce reporting tools of Google An... no votes (No votes)

Recent comments