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What is customer retention and how do you measure it?

What is customer retention and how do you measure it?

Although it's considered one of marketing's most important metrics, few marketers are able to define retention and fewer still actually know how to measure it...
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Returns Management System hacking with Google Analytics

Returns Management System hacking with Google Analytics

Here's how I used Google Analytics, PHP-GA, Google Docs and the GA Magic Script to create a reporting and analysis system for e-commerce returns ma...
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Improving e-commerce analytics with Universal Analytics

Improving e-commerce analytics with Universal Analytics

My recent presentation from MeasureCamp in London which explained how I'd used the beta version of Universal Analytics and Measurement Protocol to ...
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What is customer retention and how do you measure it?
What is customer retention and how do you measure it?
Although it's considered one of marketing'... no votes (No votes)
Returns Management System hacking with Google Analytics
Returns Management System hacking with Google Analytics
Here's how I used Google Analytics, PHP-GA... no votes (No votes)
Improving e-commerce analytics with Universal Analytics
Improving e-commerce analytics with Universal Analytics
My recent presentation from MeasureCamp in... no votes (No votes) *2 comments
Preventing duplicate transactions inflating Google Analytics data
Preventing duplicate transactions inflating Google Analytics data
Oddly, Google Analytics doesn't include an... no votes (No votes) *6 comments

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