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Returns Management System hacking with Google Analytics
Here's how I used Google Analytics, PHP-GA, Google Docs and the GA Magic Script to create a reporting and analysis system for e-commerce returns management.
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Improving e-commerce analytics with Universal Analytics
My recent presentation from MeasureCamp in London which explained how I'd used the beta version of Universal Analytics and Measurement Protocol to ...
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Preventing duplicate transactions inflating Google Analytics data
Oddly, Google Analytics doesn't include any kind of protection against a site inadvertently sending the same e-commerce tracking more than once.
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- Although Google Analytics uses the user agent string sent by browsers, t...
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- Tracking ecommerce product additions in Google Analytics

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- Email open rate tracking in Google Analytics

- Here's how you can track the open-rate of emails using Google Analytics.
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3 comments
- How to ditch your email preference centre with RFM

- I've always hated email preferences centres, so I ditched ours by doing ...
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- If only Google Analytics were connected to Google Merchant Center...

- Given that pretty much every e-commerce retailer uses both Google Analyt...
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Recent comments
Hi Matt, thanks for sharing the slides, I learnt a lot from your universal analytics talk. I'm lo...
annatlewis: 14:14 PM Feb 19th, 2013
Hi Matt I am new to this great module and I am trying to find my way through. I really need s...
kaidot: 14:14 PM Oct 25th, 2012
Hi Fabian, The information on the visitor's computer sent are the user agent (via the setUserAg...
techpad: 17:17 PM Oct 5th, 2012
When you use this solution is there any information stored in Google Analytics concerning informa...
fabianvdb: 9:09 AM Oct 5th, 2012
Thanks, Matt. Great post. However, I was stuck at "What we have now is a script (ga.php) that ...
kionkid: 8:08 AM Aug 7th, 2012