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Monitoring operations error rates and financial losses in Google Analytics

To help drive improvements in operations service quality and reduce financial losses, you'll need to know how many damages and faulty items are being replaced free of charge and how many customers are suffering from orders with missing items or picking errors. Thankfully, it's quite easy to track this in Google Analytics using a fairly simple back-end hack.
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Developing a cookie-less Google Analytics implementation

Unless you've been buried under a rock for the past year, you'll know that it will soon be a legal requirement to get website visitors to opt-in to...
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Extracting product and category conversion rates from Google Analytics

It's surprisingly tricky to get hold of your product and category conversion rates in Google Analytics, but this little hack makes it a lot easier.
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Cohort analysis in Google Analytics: You can find out lots about your customer behaviour by doing a cohort an... (No votes)

Using Google Analytics for complaints analysis: My employer's e-commerce platform doesn't track complaints from customer... (1 vote) 2 comments

Tracking on-site campaigns with Google Analytics: Google Analytics doesn't have a built-in method for monitoring the perfo... (No votes)

Using Google Analytics for recommendation algorithms: Back in June I explained how you could replicate Amazon's product recomm... (2 votes)

Using opt_noninteraction event tracking in Google Analytics: A new parameter in Google Analytics' _trackEvent event tracking function... (1 vote)

Server-side tracking with Google Analytics: There have been a few times recently when I've needed a server-side meth... (1 vote)

Using Google Analytics to track revenue lost to poor stock control: Keeping track of stock levels can be a challenge if your stock control i... (No votes)

Proof that the EU cookie law will stuff up analytics: Fascinating data obtained under the Freedom of Information Act has shown... (No votes)

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Monitoring operations error rates and financial losses in Google Analytics: To help drive improvements in operations s... (No votes)

Developing a cookie-less Google Analytics implementation: Unless you've been buried under a rock for... (No votes)

Extracting product and category conversion rates from Google Analytics: It's surprisingly tricky to get hold of yo... (No votes)

Basic ecommerce brand reporting with the Data Feed Query Explorer: The ecommerce reporting tools of Google An... (No votes)

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